About Us

UrbanRoots is an online fashion boutique that styles and designs womenswear and accessories, that inhibit confidence and elegance.

Our collections showcase an array of exquisitely fabricated tops, skirts, dresses and accessories. Our products aim to bring out the modesty and simplicity of the wearer, adding to the femininity that redefines independence. A team of top-notch designers beautifully handcrafts each piece. Our clothes are stitched and embellished in India so as to contribute to the country’s growth and support an ethical production model.

Since our launch in 2016, our brand has grown to enjoy goodwill and has been known to deliver unique styles and flares by combining vintage shapes with modern trends and artisanal embellishments.

UrbanRoots was the result of a love for catwalk fashion and vintage charms that bring out pride and dedication to both quality and ethical production.